Have you built a brand that you believe in promoting and spreading all over the world? While COVID-19 restrictions are still in place, there’s a little you can do about it.
In such a case, a webinar presentation could be the next best thing. When organizing a live webinar, it is always good to record it to use again in the future.
Have you always watched a webinar only to learn it was a replay halfway through? Then, that’s what we called an automated webinar.
When organizing a presentation, you have two options: go live webinar or record it and play it back later. The majority of live webinars these days are being recorded and used whenever the need arises.
Automated webinars, known as “Evergreen webinars.” These are pre-recorded, non-dated webinars utilized in sales funnels. It’s one way to produce leads and customers daily – even while you’re on leave or vacation.
Evergreen webinars help you grow your company. Not just that, this includes the following:
- People can watch it whenever convenient for them if you record a webinar as an automated. Never again will you lose viewers due to a lack of timeliness.
- Grow your business with your time scale.
- Create a new webinar in seconds, saving time and resources for your organization.
- Build a better presentation in advance of the live event.
- Because the presenter’s focus is on the participants, it helps with technical concerns. Then, it promotes engagement during the automated webinar.
The internet is a fantastic tool for achieving all your business objectives. This is even without having to go outside and meet a crowd of strangers. A pre-recorded webinar will be a game-changer.
The technical tips and recommended practices for recording a webinar are listed. So, let’s jump on.
Select the right webinar platform that includes all the features you need. Of course, the ability to record your webinar should be one of these features.
Most webinar hosts want to know the best fit for their recording, whether for Android or Mac. The ability to share your screen, invite other attendees, and record the webinar improves the host’s experience. For example, Zoom is the most common webinar tool to use.
When working from home, using the correct software to edit a webinar can reduce stress. Get to try every element in making a video. Some even allow you to broadcast live to social media channels and chat.
Once you have selected the best tool for your recording, you need everything to be planned out. It’s another area where you should commit as much time as possible.
Keep in mind that you’ll be creating a pre-recorded, concise, and automated recording. Before you turn on your webcam, you’ll need to make the following decisions:
- How will you deliver your message? Will your automated webinar consist of a presentation with narration? On top of that, this includes slides and a few elements on your recorded webinar.
- What is the topic that creates a niche on the market? The primary purpose of your webinar should be to give a call to action to a specific issue.
- Would you include sales and marketing in your plan? A webinar script is ideal for your preparation.
While most webinars include visual features such as Screen sharing and a slide, audio is more significant. Poor audio quality detracts in several ways. Most of the time, a video also needs to be of good quality.
People will quit a webinar if the audio and video are bothersome. If the attendees are unable to hear the speaker, meaning and context are lost.
To avoid problems on the day of the event, test the audio ahead of time. And also, don’t forget to prepare proper lighting for better video quality.
It’s not only a video because you’ve chosen to have webinars automated. Ensure your host is engaging that could make your webinar alive.
Also, please note that thank you and landing page will add engagement to your audience. And it should also be your priority over making a webinar.
After your audience has registered for your event, you must stay in touch with them. This is to ensure that attendees will be there for your presentation. The moderator should greet the audience and state the webinar’s title.
Webinars are a powerful tool for strengthening client relationships, generating new leads. It provides actual value to your attendees by teaching them. Aside from that, establishing the webinar presenter as an expert.
With all the preparations that you make, filming a webinar is not easy work. But, if you devote enough time and effort to your webinar video, it will become rewarded afterward.
Start to record your webinar and keep it as simple as possible. And once that happens, you’ll be one step closer to achieving your marketing goals.