Many businesses consider video content as a thing of luxury, one that will cost thousands. The fear that most entrepreneurs feel is that video production may not provide a measurable ROI. Since this is so, they just tend to produce videos on their own or totally postpone the shooting all together.
An Effective Storytelling Medium
Videos are useful when it comes to conveying stories. They can be compelling enough to make customers want to purchase your products or services. This is the reason why you that should hire the best professional video production team that you could find.
Getting your video produced can be daunting – if you don’t spend time researching. What you need to do is to find the right video production partner that can work with you while educating you about the entire process. Along the way, you can learn a few tricks and tips in making the production a lot cheaper.
Tip #1: Information Is Key
Time is of the essence when working with professionals. So before you even begin the video production, make sure that the producer knows what you want kind of materials you would want to work with and how much you are willing to pay.
To provide them with the best and complete information about your soon-to-be-produced video, take time to brainstorm ideas with your employees as well as the target audience. You have to understand how the minds of these people work. Remember that these are the very minds that will absorb the message that you are about to convey.
Tip #2: Work on a Rough Script
As the owner of the business, you need to sit down with the scriptwriter and discuss the things that will be included in the dialogues or interview. The script should be about 60 words per minute so that it remains intelligible.
Go further by splitting the parts of the script with backup visuals. Give as much information as you could give to the scriptwriter regarding the company goals, the target audience, and the nature of the business. If you are about to launch a marketing campaign then be sure to discuss the features and benefits.
Tip #3: Can Animation Do the Trick?
There are times when no actors are needed to present a certain company concept. When this happens, you can make use of animation, even stock footage (footage that was shot before they were even considered needful). There are also whiteboard animations that have captured the attention of customers, just make sure that you find an actor with an expressive tone so that the whiteboard presentation won’t become boring.
Tip #4: Be Highly Organized
It matters that you are organized in producing your company video. Develop the script and find the essentials that will come with that script. Plan the shoot then assist the video production team during filming, this way, you are able to walk with them every step of the way. Specify all the details that you want to be ironed out so that the editing team will know what to do.
Tip #5: Stay Right on Schedule
Know that the best way to save money is to save on time. Have the due date noted then set intermediate deadlines as well. Allot ample time for the project to be edited then duplicated.
Set your foot and let the video production team know that you are the sole decision maker. While they can give you inputs, in the end, it’s your word that remains absolute.